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"Knowing is not the same as understanding…"
Segmentation
Understanding
1.0
2.0
3.0
Demographic
Age, gender, location, HHI, education etc.
Behavioral
Purchase frequency, average spend, product usage, channel preference etc.
Psychographic
Brand affinity, lifestyle orientation (e.g., eco-conscious, status-driven) etc.
Segmentation
3.0
Segmentation
2.0
Segmentation
1.0
Customer Understanding
Limited
Actionable
Our services
Segmentation 3.0
Design and Consulting
Data Collection
Analysis
Report
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Needs Assessment: Sharp diagnosis to surface critical challenges and unlock opportunities.
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Strategic Alignment, definition of goals and KPIs anchored in industry-leading benchmarks.
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Survey Programming: Custom-built frameworks to generate high-impact, decision-ready insights.
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We connect with your target audience to get answers.
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Expert management of fieldwork under quotas and complete control of data collection.
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Data cleaning and quality controls throughout the collection cycle.
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Processing and analysis of data that reflect the strategic groups of the study.
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Modeling variable selection, data cleaning, transformation, and coding.
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Running iterative segmentation models to determine the optimal segment 3.0 solution
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Customized reports aligned with the study's objectives and your business needs.
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Clear and strategic data visualizations to facilitate interpretation of detected customer segments.
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Actionable insights derived from in-depth understanding of your target customers.
Technology
Platform
segmentOS
Generative Segmentation Ecosystem
Official launch in November 2025
Results from your segmentation 3.0
#1 Brand, Product or Service Diagnosis
Brand Health
Strategic evaluation of positioning and conversion, from awareness to advocacy, across categories or individual products/services.
Awareness
Consideration
Purchase
Loyalty
Advocacy
Your brand
Awareness
Consideration
Purchase
Loyalty
Advocacy
92%
86%
60%
48%
22%
93%
70%
81%
46% ▼
Competitor A
87%
75%
45%
86%
60% ▼
34%
23%
75% ▼
67% ▲
Competitor B
80%
55%
29%
22%
11%
69%
53%
75% ▼
49%
Awareness
Consideration
Purchase
Loyalty
Advocacy
NPS Score
Key indicator of customer perception and loyalty toward your products or services, with a granular lens.
Your brand
81
NPS
Competitor A
74
NPS
Competitor B
86
NPS
#2 Segment 3.0 Identification & Development
Scorecard
Key variable modeling, segment comparison, strategic recommendations, and in-depth analysis with segment migration mapping.
Personal Values
Travel and Adventure
Extroversion Profile
Financial Stress
Simplicity
Purchase Frequency
App Usage for Product Ordering
Promotions Engagement
Loyalty Program Impact
Loyalty Program Member
Ads Influence
Percentage of Total Sample
Mean Age
Mean Income
Personal Values
Travel and Adventure
Extroversion Profile
Financial Stress
Simplicity
Purchase Frequency
App Usage for Product Ordering
Promotions Engament
Loyalty Program Impact
Loyalty Program Member
Ads Influence
Percentage of Total Sample
Mean Age
Mean Income
= Low likelihood
= Moderate Likelihood
= High Likelihood
Segment 3.0
Segment A
Eco-Boomers with High Spending Habits
Personal Values
Travel and Adventure
Extroversion Profile
Financial Stress
Simplicity
Purchase Frequency
App Usage for Product Ordering
Promotions Engagement
Loyalty Program Impact
Loyalty Program Member
Ads Influence
Percentage of Total Sample
Mean Age
Mean Income
Sustainability
33%
67
$75K
Segment B
Families in Search of Social Status
Social Causes
34%
30
$85K
Segment C
Tech Millennials with Financial Stress
Innovation
25%
45
$75K
Primary driver(s)
Percentage of total sample
Mean age
Mean income
Has children at home
Urban resident
Pickup use frequency
Future pickup consideration
Speed expectations
Prioritizes security
Prime user
Influenceable
Lifestyle speed
Loyalty program influence
Social media use
= Recommended segment to focus on
Persona & Customer Mapping
Persona and Customer Journey visualization, including actions, channels, thoughts, motivators, friction points, and emotions.
Buyer Personas
Customer Journey
Awareness
Online
Offline
Consideration
Sign-up
Purchase
Website
Physical location
Loyalty
Rewards program
Advocacy
Social media
Segment 3.0 Deep Dive
Detailed analysis of each Segment 3.0 using demographic, behavioral, and psychographic variables.
Demographics
Gender
Man
47%
42%
Women
53%
57%
Generation
Gen Z
17%
11%
Millennial
33%
17%
Gen X
21%
14%
Boomers+
29%
58%
Marital status
Married
68%
57%
Single
24%
27%
Divorced
5%
10%
Living as a couple
3%
4%
Region
-
Midwest 25% | 22%
-
West 34% | 30%
-
South 16% | 15%
-
Northeast 22% | 20%
Employment status
Retired
19%
46%
Full-time employee
61%
31%
Part-time employee
7%
8%
Self-employed
3%
5%
Unemployed or other
3%
5%
Total
Segment A
Spending Habits and Lifestyle
65%
Purchase once a week
80%
In-Store Purchase
30%
Promoters
3.0 Engagement Matrix
Social
Explorers
Reflective
Skeptics
Psychological Drive
Low
High
Strategic
Drivers
Stable
Followers
Total
Segment A
Purchase Drive
Low
High
Average spending
Less than 500
6%
24%
$500 to $749
8%
32%
$749 to $999
25%
35%
$1,000 to $1,499
19%
48%
Spent vs. Saving
42%
39%
19%
25%
35%
40%
I always look for more savings
I buy it regardless of the expense and price
#3 Extended Insights
Pricing
Price sensitivity analysis using models like Van Westendorp and Gabor-Granger to define optimal perceived value ranges.
Choice-Modeling Analytics
Identification of key decision drivers through KDA or MaxDiff, prioritizing what most deeply influences customer choice and trade-offs.
Warp-speed processing
Crystal-clear display
Long-lasting battery
Plenty of storage space
Infrared remote control
Great camera
Multiple windows
Not important at all
436
484
204
262
227
292
675
Very important
663
922
796
767
651
226
Segmentation 3.0 Packages
Responses included
Tier 1
3.0 Core
~2.030N
Tier 2
3.0 Value
~2.350N
Tier 3
3.0 Intel
~2.850N
Brand diagnostics
Brand health or NPS Score
Competitive performance benchmarking
Competitive performance benchmarking
Segmentation 3.0
Scorecard and Deep Dives
Customer mapping
Buyer persona & customer journey
Extended insights
Pricing, KDA or MaxDiff
Sample size subject to target audience feasibility and coverage
Competitive Performance Benchmarking available for up to 3 competitors
Benefits
Proven return on investment (ROI)
Enhanced Marketing Personalization
Develop tailored campaigns for each segment to drive higher engagement and conversion—turning awareness into loyalty and customers into brand advocates.
Reduction of operating costs in product/service development
Resource and Budget Optimization
Leverage advanced segmentation to gain deep market understanding, identify your most profitable audiences, and focus efforts where they drive the greatest return—maximizing impact while minimizing waste.
Increase in sales and market positioning
Detecting Growth Opportunities
Identify emerging niches, untapped segments, and high-potential markets to fuel strategic expansion and uncover areas of competitive advantage.
Improve your customers' experience
Data-driven Strategic Decision-making
Develop and align products or services that respond to market needs, minimizing risk and maximizing ROI.
Boost Satisfaction. Build Loyalty.
Uncover What Drives Your Brand
Gain insights into your key conversion rates, rankings, and value drivers — and see how you stack up against top competitors.
Need global answers? We ask the world, literally.
Coverage
America
Argentina
Brazil
Canada
Chili
Colombia
Costa Rica
USA
Mexico
Peru
Uruguay
Europe
Germany
Austria
Belgium
Bulgaria
Denmark
Spain
Finland
France
Greece
Hungary
Ireland
Italy
Norway
Netherlands
Poland
Portugal
United Kingdom
Czech Republic
Romania
Russia
Sweden
Asia
Saudi Arabia
China
Korea
Philippines
India
Indonesia
Japan
Malaysia
Singapore
Thailand
Türkiye
Vietnam
Africa
Egypt
Nigeria
South Africa
Oceania
Australia
New Zealand
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